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Custom MarketAny market used by a plant or advertiser other that a DMA or CBSA. Custom markets are used by plants or advertisers to highlight Out of Home delivery within relevant geographic areas. Custom markets a [..]
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Custom MarketAny market used by a plant or advertiser, other than a DMA or CBSA. Custom markets are used to highlight OOH delivery within relevant geographic areas. (see Advertiser Market)
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<< Commercial Audience | DMA – Designated Market Area >> |