Meaning DMA – Designated Market Area
What does DMA – Designated Market Area mean? Here you find 2 meanings of the word DMA – Designated Market Area. You can also add a definition of DMA – Designated Market Area yourself

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DMA – Designated Market Area


A television market area defined by Nielsen Media Research that is also used by advertisers for multi-media planning. DMAs are non-overlapping and cover the entire United States.
Source: saundersoutdoor.com

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DMA – Designated Market Area


A television market area defined by Nielsen Media Research that is also used by advertisers for multi-media planning.
Source: outfrontmedia.com

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