Meaning institutional advertising
What does institutional advertising mean? Here you find 2 meanings of the word institutional advertising. You can also add a definition of institutional advertising yourself

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institutional advertising


An advertising message or advertising campaign that has the primary purpose of promoting the name, image, personnel, or reputation of a company, organization, or industry. When employed by a company or corporation it is sometimes called corporate advertising.
Source: ama.org

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institutional advertising


 Advertising conveying a company's general image or philosophy as opposed to specific product information. Also known as image advertising.institutional and industrial buyers: 
Source: retailvelocity.com

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