Meaning primary advertising
What does primary advertising mean? Below you find one meaning for the word primary advertising You can also add a definition of primary advertising yourself
1 |
0
0
primary advertisingAn approach to the advertising message that emphasizes the basic attributes of the product category. This approach is usually employed by trade associations in an attempt to build demand for all the competing brands in the product category and to enhance the image of the industry involved.
|
| << price-quality relationship | primary buying motive >> |