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Definitions (28)
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Audience
All or a subset of the unique users for a website who viewed, shared, or clicked back from shared pages.
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Audience profile
A breakdown of your site’s audience into three types: all sharers (any unique user who shared content), influencers (unique sharers whose shares brought traffic back to your site) and clickers (unique [..]
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Click
Unique traffic back to your site from a shared URL.
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clicker
A unique user who clicked on a shared URL, and was subsequently brought back to your website.
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follow
Clicks to social media profiles such as Facebook, Twitter, YouTube or LinkedIn via the AddThis Follow tool.
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influencer
A unique user who shared shared a URL, and that URL subsequently brought traffic (“clickers”) back to the website.
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Interest
A topic that your a subset of your audience cares about, as measured by behaviors such as the number of times a unique user visited sites about that topic. Note that this information is collected in a [..]
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profile
Profiles allow publishers to organize and share AddThis analytics data with team members or clients. Profiles also include configuration options like blocked domains, custom email templates and other [..]
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publisher
A website or blog owner who has installed AddThis tools on a website, or in an application.
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Service
AddThis-supported destinations where URLs can be shared.
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