All spoken words or printed text in an advertisement.

A graphic image used on websites to advertise a product or service. Banner ads come in numerous sizes but often are rectangular.

Television stations whose signals are carried to households by cable and paid by subscription.

Television stations whose signals are carried to households by cable and paid by subscription.

The length of viewing/listening/broadcast time (in hours:minutes:seconds) for a radio, television, webcast, podcast, CD, video, or other electronic formatted production.

The part of a magazine or newsletter media kit that describes the editorial content planned for each issue in the coming year.

A media rate that allows for no discounts.

Use each news outlet's circulation number (or listenership, viewership, audience, or number of subscribers or members).

A common image file format that is very effective at displaying high color images in a compact file size. Photographs to be used on the internet often are compressed as .jpgs.

A specific series of strategies, tactics, and activities designed to get desired marketing messages to intended target markets. A marketing plan should be researched and developed to include an outlin [..]