The component of the Google Analytics platform that manages which data is collected for your site, mobile app or other digitally connected device.

The component of the Google Analytics platform that manages how your data is processed.

The model used by Google Analytics to organize how data is collected. This can be thought of as a hierarchy of users, sessions, and interactions.

A descriptive attribute or characteristic of data. Browser, Landing Page and Campaign are all examples of default dimensions in Google Analytics.

A configuration setting that allows you to add, remove or modify your data during processing before it is displayed in your reports.

A configuration setting that allows you to add, remove or modify your data during processing before it is displayed in your reports.

A small text file stored on a user’s browser to distinguish the it from other browsers that store different cookies. Since a first-party cookie is associated with the domain of the site a user visits, [..]

A configuration setting that allows you to track the valuable actions, or conversions, that happen on your site or mobile app.

A single-pixel image request that is used to send data to Google Analytics.

Any type of engagement activity (e.g. navigating to a new page on a website) from a user during their session on your site or mobile app.