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bartlettinteractive.com
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Definitions (161)
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Cookie
When visiting a website it puts a cookie on your browser and tracks your movement. To some this seems invasive of their privacy and disallow them however, they are there in order to provide the owners [..]
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301 redirect
When a site is redesigned most often the page URLs change on the new site. Search engines store old page URLs until the site is completely re-indexed. 301 redirects are used to redirect old page URLs [..]
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accessibility
This refers to how easily users can access web page content. For example, if someone is hearing impaired and the web page requires sound to understand the meaning then that page is considered not acce [..]
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Ad copy
Ad copy, short for advertisement copy, pertains to text on the internet written for paid advertisements typically on PPC or Social Media campaigns. In regards to PPC ad copy takes the form of the meta [..]
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Adwords
This is a PPC management site for Google. Here you set up campaigns, ad copy, and bid on keywords that you'd like to run ads on. The higher the bid the more likely you are to rank first as an ad [..]
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agile
This refers to a type of project management process. Projects that use the Agile process utilize an iterative and incremental process for the design and development of a website or web application. Se [..]
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Algorithm
This is the formula that search engines use in order to determine what your website does, the type of products/services that are available and what type of search queries that your website should be r [..]
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ALT text
A description of an image in a website's HTML. Search engines read the Alt text of an image because they can not "read" the image itself. Alt text is now a part of search engine optimiz [..]
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Backlink
This is a link from other websites that point to a specific page on your website. Backlinks are important for SEO but only if done properly. There are spam and bad backlinks that could actually hurt [..]
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