Couldn’t find quite the right match.

Another way of saying "the buying process

An acronym used in Sales that stands for Attention/Awareness, Interest, Desire, Action. They are the four steps of the now somewhat-outdated Purchase Funnel (although most agree the funnel is much mor [..]

The value of a product or service that a consumer of that product or service experiences. Benefits are distinct from features

The ways a consumer identifies, considers, and chooses products and services. Buyer behavior is often influenced by the consumer's needs, desires, aspirations, inhibitions, role, social and cultu [..]

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. While it helps inbound marketers like you define their target audience, it [..]

All the information a consumer needs to make a buying decision. It can be written or unwritten, and often answers questions like, "what is it?; "why should I buy it?"; "what is the [..]

A communication from a prospect indicating they are ready to make a purchase, either verbal or non-verbal. An example would be them asking the sales rep, "When can it be delivered?"

Making unsolicited calls in an attempt to sell products or services. It's also a very inefficient way to find potential customers -- learn more about how cold calling compares to demand creation [..]

The payment a sales rep gets when they successfully sell something; usually a percentage of sales revenue. If you want more info on commission structures, check out this blog post