The advertising agency employee responsible for much of the day-to-day business of servicing an account.

The agency employee responsible for a client’s marketing and administrative efforts.

Organization or person who pays for the production, execution, and placement of an advertisement.

Making known; calling public attention to a product, service, or company by means of paid announcements so as to affect perception or arouse consumer desire to make a purchase or take a particular act [..]

Physical structures built by an outdoor advertising organisation to display advertising. The message may be applied to the structure in several different ways. Structures are built to carry standard s [..]

A company in the business of creating advertisements, packaging and names for products and services, as well as providing marketing and merchandizing advice and general business and promotional counse [..]

The total number of people who have the opportunity to read an advertising message.

Often done by Street Teams who are smart, enthusiastic Ambassadors who build excitement at the street level for any brand. They are trained and briefed before each assignment to get consumers interest [..]

A name selected by the advertiser to identify a product to the consumer, and to set apart from all other products.  Several product variations may exist within a designated brand.

To make something known widely; disseminate something.