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Definitions (130)
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Advertising channels
TV channels that receive the main part of their revenues from selling advertising.
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ambush marketing
A tactic whereby a company attempts to ambush or undermine the sponsorship activities of a rival that owns the legal rights to sponsor an event; often involves creating the sense that they, and not t [..]
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Amenity services
Provided largely to locally-determined standards to meet the needs of a local community.
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Anthropomaximology
Abbreviated as AML in Russian and derived from the Greek word, anthropos, which means human being, the Latin, maximum, and the Greek, logos, which was interpreted to mean study. AML is the science [..]
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arbitration
Settling of a dispute by an outside person or persons, chosen by both sides.
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Behavioural factors
Those relating to the individual, to how that individual lives or has lived and to how that individual actually behaves.
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benchmarks
Targets for performance.
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Benefits
What the sport product or service offers the person.
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Betting exchange
An online exchange where people deposit funds in order to make a bet. The exchange then matches people betting for and against, for example, a horse and they are paired off. Exchanges allow bettin [..]
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Bookmaking
In bookmaking the punter bets against the bookmaker. Bookmakers operate from shops, via telephone, from pitches or shops at sporting venues and, increasingly, via the Internet. The bookmaker dis [..]
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