Valuation, or Brand Valuation, is a strategic tool that brings together market, brand, competitor, and financial data into a single, value-based framework read more:

Marketing communications that involve traditional or mass media methods—such as television, radio, print and out-of-home media—in which results can be measured. The read more:

A term used to name a product, service or company that is not related to the industry in which it functions or in any read more:

The physiological or psychological dependence on specific products or services, most often referring to drugs, alcohol, gambling and tobacco. The vast majority of consumerism, however, read more:

The decision to buy or use a product, service or platform. A consumer considers and weighs information available to them and makes read more:

A form of loyalty development or customer relationship management designed to cement the emotional bond between consumers and brands, by targeting large groups of read more:

Names that contain both numbers and letters. Alphanumeric names are particularly common when naming versions of a product, because they can signal hierarchy of read more:

A system to evaluate how various channels perform and determine how much credit to allocate to each channel that led to a transaction along read more:

Marketing communications that do not involve the purchase of traditional mass media as well as activities in which a brand can more selectively target read more:

A living business asset, designed to enhance the connection between a business and customer or consumer. A brand is the way in which people read more: