centurypublishing.com

Website:https://www.centurypublishing.com
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Definitions (32)

1

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body copy


The main body of text in an ad, separate from the masthead or headline.
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client


In “net -speak”, this refers to software that is used to access internet or world wide web sites. Think of yourself as a customer-a client who is walking into a store which happens to be a web site. S [..]
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CMYK


Literally, C
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M


agenta, Y
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K


The four colors used in the process color printing method, which, when printed, produce a full color image.
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Copy


Any text to be used in your advertisement.
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Extensions


 .bin, .eps, .gif, .hqx, .jpg, .pdf, .sea, .tif, .sit, .zip, etc. Extensions can be almost anything, but commonly refer to the type of file. On the DOS/Windows platform for example, an .exe extension [..]
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FileZilla


An Open Source FTP client available for Macintosh and Windows.
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Folio


The page number. Typically part of a header or footer.
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font


The design family to which a chosen type style belongs. For instance, Helvetica is a style of type referred to as a font.
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