An Out of Home unit with a slatted face that allows three different copy messages to revolve at intermittent intervals. Sometimes referred to as a post-turn.

The distance measured along the line of travel from the point where an advertising face first becomes fully visible to the point where the copy is no longer readable.

The recalled recognition of an Out of Home advertising message by an individual or audience. Ad awareness is influenced by creative copy and the consumer's relationship with the product or catego [..]

Printed material that extends beyond the edge of a panel frame.

A standardized Out of Home format commonly measuring 14' x 48' in overall size. Typically sold in rotary packages or as permanent displays. Bulletin copy can be rendered using hand painting [..]

The process of selecting individual locations to achieve a particular Out of Home advertising objective(s) (ie. GRP level, optimum CPP/CPM, saturated market coverage, etc.).

A set of voluntary principles, prescribed by the OAAA, that pledges a commitment by its members to operate in the public interest.

The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52-weeks.

The sharing of advertising costs between a manufacturer and distributor or dealer.

The advertising displayed on an outdoor unit. The quality of the ad's creative design can impact the number of people who notice it.