Providing individuals with guidelines, strategies, and skills to work efficiently and effectively with media for public relations purposes.

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the distinct features and benefits that differentiate a company’s product/service from the competition.

A web designer creates websites, often by using web-authoring software or an HTML editor to design the individual pages. In some cases, web designers may plan the overall look of a website, but leave [..]

A free micro-blogging and social networking site that allows its users to post updates and read other users’ posts, otherwise known as “tweets,” and which are limited to 140 characters.

A trade publication often falls between a magazine and a journal, with articles focusing on information relating to a particular trade or industry. Trade publications typically contain heavy advertisi [..]

The process of using the telephone as a medium to sell goods and services directly to prospective customers.

A page sent to the advertiser that serves as proof of the ad insertion.

Groups in the community selected as the most appropriate for a particular marketing campaign or schedule. The target audience may be defined in demographic or psychographic terms, or a combination of [..]

A meaningful phrase or slogan that sums up the tone and premise of an organization in a way that is memorable to the public. A tagline is often the theme for a larger campaign.