A brand ambassador is a person who is trained on particular brands and assigned to stores to promote those brands.

Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to your brand by inspiring them, persuading them, motivating t [..]

A closure rate is the amount of items sold divided by the number of demonstrations provided during a instore demo. A rate of 100% means one product was sold per demonstration, while a rate of 250% mea [..]

Collating is the process of collecting/combining and packing items into a kit.

Counter card is a synonym for "Easel Card". An easel card is one that has an easel backing and can stand on a counter to display a product. Some easel cards have pockets so that coupons or h [..]

The practice of marketing, or displaying products from different categories (or store departments) together (think shoes with purses on display), in order to generate additional revenue known sometime [..]

DPI is a printing term and stands for "dots per inch" which technically means printer dots per inch - usually to mean PPI, which stands for "pixels per inch. The higher the DPI (for exa [..]

Direct Store Delivery - shipped via postal or express shipping services.

An endcap display is located on the end of shelving in a retail store. Usually a brand or a theme is featured on an endcap. Cosmetic Promotions can make POP materials to go on these endcaps.

Experiential marketing is a form of advertising, marketing and promotion that focuses primarily on helping consumers experience a brand.