Business-to-business marketing or marketing research

Business-to-consumer marketing or marketing research

The large generation of Americans and Europeans born after World War II. Usually defined as those born between 1946 and 1964.

Generation between 1965 and 1976 when birth rates dropped rapidly and remained low.

A reference to operations functions in marketing research companies, such as sampling, field services, mail processing, tabulation, etc.

Typically used for international surveys. Questionnaire is first translated into another language and then translated back into the original language by a different translator. The objective is to ens [..]

See Emergency Sample

The heading for a page of cross-tabulations.

An ad placed on a website, usually at the top of the computer screen.

The heading for one column of data on a page of cross-tabulations.