Used to measure overall engagement rate within a game. It can be measured by dividing Daily Active Users by Monthly Active Users (DAU/MAU) to give a percentage

A/B Testing is the process of comparing one variable against another to determine which one is more effective. It can be done with just two variables (A,B) or with multiple variables (A,B,C,D,E). A/B [..]

A/B Testing is the process of comparing one variable against another to determine which one is more effective. It can be done with just two variables (A,B) or with multiple variables (A,B,C,D,E). A/B [..]

The potential number of players for a game

An advertising vehicle (e.g. a banner, a video ad or an interstitial ad)

The mobile operating system developed by Google, designed primarily for touch-screen devices. Android also has specialist user interfaces for televisions (Android TV), cars (Android Auto) and wrist wa [..]

iOS users can purchase games and other apps in Apple’s online store. There are millions of apps on The App Store available to be downloaded through iTunes onto an Apple device

This a metric used to measure how much a game is earning per player, usually on a monthly basis; in this case it is calculated by dividing the monthly Revenue by the number of Monthly Active Users

This metric is used to calculate how much a game is earning per player on a daily basis. It is calculated by dividing the daily Revenue by the number of Daily Active Users

This metric is used in free-to-play or freemium games to calculate the average amount spent by paying users only. It is calculated by dividing the total Revenue by the number users that have paid