Ad Blocking OverviewAd Blocking ResourcesAd Blocking Members OnlyAd Blocking GlossaryAd Blocking FAQ Ad Fraud OverviewAd Fraud ResourcesAd Fraud GlossaryAd Fraud FAQ Time-Based Mea [..]

How well an ad achieves a marketing objective such as increasing sales of a product in a store or lifting the brand perception of a company. Viewable impressions are not measures of effectiveness but [..]

As a platform for digital advertising, “desktop” often refers to both laptop and desktop computer devices.

Traffic to a website that is generated intentionally to extract money from the digital advertising ecosystem without the presence of a legitimate audience.

Gross Rating Point. A measure of transaction typically used in TV but increasingly used in digital. A GRP is a measure of a number of impressions as determined by the reach times frequency of those im [..]

As it relates to mobile advertising, “in-app” refers to an environment in which ads may be delivered to a consumer through an application (app) on the mobile device. This is in contrast to the “in-bro [..]

As it relates to mobile advertising, “in-browser” refers to an environment in which ads may be delivered to a consumer through their mobile browser (such as Safari or Chrome). This is in contrast to t [..]

A technique to place an ad in a different invisible frame than the rest of the content on the page. To the consumer of the page the ad appears as if it’s on the page but it’s actually located on a dif [..]

This refers to the rate at which a given vendor can measure ads for viewability. Because technology varies by vendor, measurability rates will also vary from vendor to vendor.

In digital advertising, not all ads that are served can actually be measured for viewability. This is because some ad delivery environments – such as cross-domain iframes within mobile browsers – can [..]