All media formats specifically intended to reach consumers outside the home.

Definitions

The degree of value delivered to an audience relative to the audience that is delivered and cost. Usually expressed as either CPM (cost per thousand) or CPP (cost per gross rating point).

Letters, figures, mechanical devices, or lighting that is attached to the face of an outdoor unit to create a special effect.

Anticipated length of use for an LED. The expected lifetime of an LED is measured at the point when the sign has degraded to 50 percent if its original intensity. LEDs have a typical expected life of [..]

The reasonable opportunities for advertising to be seen and read.

The original name for what is now TAB Out-of-Home Ratings.

The surface area on an outdoor unit where advertising copy is displayed. A structure may have more than one face.

The cardinal direction that an outdoor unit faces. For example, a north facing unit is seen by consumer headed south.

The method used to hem the edges of posters and bulletins. Finishing can include welded pockets or other operational techniques for hanging substrates onto billboard units.