A cookie is a file sent by a website and saved by a users a web browser used to record a user’s activities on a particular websites. Cookies can be used to track where a users came from (referring lin [..]

A/B Testing is a technique that is used to test two different variables which could include comparing two elements of a landing page (e.g. page headline), two different creative ad units (one with red [..]

A/B Testing is a technique that is used to test two different variables which could include comparing two elements of a landing page (e.g. page headline), two different creative ad units (one with red [..]

the Google advertising program where Internet publishers can sign up to be paid for agreeing to display advertising sold by Google on their website. Publishers who sign up can dedicate and specify spe [..]

The practice of a third party marketing a merchants products. The third parties are paid a commission each time they sell one of the merchants products. Commissions can be based on either a flat rate [..]

algorithm, as it relates to SEM (Search Engine Marketing), is a defined set of instructions and criteria used by search engines and the computers that run them to rank the relevance of websites relati [..]

The Alt text is an HTML attribute that specifies alternative text to be displayed (or to be “read aloud” by special accessibility software) when non-textual elements of a web page cannot be displayed; [..]

Anchor text is the clickable part of a hyperlink. For example, for the link Internet marketing blog, “Internet marketing blog” is the anchor text of the link.

A software solution that is automatically invoked when a user sends an e-mail to a certain email address, this software automatically responds back an e-mail; autoresponder applications can be used to [..]

Stands for Business to Business and represents a market focus where a business is marketing and selling its products and services to other businesses as opposed to consumers.