an individual or business who promotes the products or services of another for a commission. Ecommerce sites run affiliate programmes to encourage other website owners to refer traffic, paying a commi [..]

an essential for any ecommerce business, a blog is simply an online log of content relevant to your market. These should be bolted on to your ecommerce site, and most platforms you choose to run your [..]

The percentage of visitors to a given page that convert into customers.

A type of ecommerce arrangement where the manufacturer or distributor ships directly to your customers, often in generic packaging. This means you don’t hold stock, but expect to pay a greater cost pe [..]

the web address of your online store, for example www.myshop.com.

an ecommerce giant, auction site Ebay allows retailers access to a market of buyers. Sellers pay a listing fee and a percentage of the sale of the item on Ebay, with the option to auction or set a Buy [..]

A third-party service which looks after warehousing, stock management and delivery. Usually charged at a set per item price, outsourcing fulfilment can save significantly on the costs of processing st [..]

the industry standard for analytics, Google Analytics is a free tool you can link up with your website, enabling you to track traffic through your site and their interactions with you funnels and goal [..]

inventory is the stock in your business. As your store progresses, you will need to regularly check inventory levels, to ensure you are keeping an eye on shrinkage and minimum order levels, and that y [..]

Long tail is the phrase used to describe individual, highly specific keywords and search terms, which in volume can add up to a significant amount of traffic. Think of Amazon – millions of product pag [..]