Also known as split-testing, A/B testing involves testing two small changes to your website or game on a live service and measuring which performs better.

Also known as split-testing, A/B testing involves testing two small changes to your website or game on a live service and measuring which performs better.

A web tool such as OpenX or DoubleClick’s DART that intelligently delivers multiple advertising campaigns spread over time.

Affiliates are third-party websites which refer users to your site in return for a payment (on a CPC or more usually a CPA basis). They are often managed through Affiliate Networks such as Commission [..]

Currently means an application for smartphones such as the iPhone and Android, as distinct from a web page accessed from a mobile phone.

Apple’s online store for applications for the iPhone.

Average revenue per daily active user.

Average revenue per user. A metric borrowed from the mobile industry, it shows how much the average user spends. Typically a monthly, rather than a yearly, figure. Not to be confused with ARPPU.

Average revenue per PAYING user. Confusion between ARPU and ARPPU is rife. In a free to play game, there may be many millions of users, but only a percentage of them pay. Most games companies quote AR [..]

Customer Acquisition Cost, also known as CPA.