Refers to both data and the reports that are generated around that data to make it useful.  A game developer requires a broad range of analytics capability specifically around player acquisition, play [..]

Is an acronym for Application Programming Interface which is a specification for how some software components should interact each other.

Average Revenue per Paying User.  This is derived from the ARPU (see below) except the total revenue in any period is divided by the total number of paying players rather than the total number of play [..]

Average Revenue per User.  This is the average revenue a game makes from each of its players even though not all of them spend money.   It is calculated by dividing the total revenue by the total numb [..]

Refers to the rate at which players leave the game and no-longer return to play.

Usually refers to a large number of computers connected through a real-time communication network such as the internet.  In game development terms, we usually use the cloud to mean one or more publicl [..]

Cost per Acquisition.  Refers to the amount of money it costs the developer to gain a new player for the game.  In mobile games, CPA’s typically range from $2 – $20.  Its an important metric because i [..]

A game which allows players on one device to play with players on another device.  There are various degrees of cross platform.  At a minimum, social features such as leaderboards and achievements sho [..]

Daily Active Users.  The number of players that play the game in any given day.

Is a business model adopted by many games where the game is offered free of charge to consumers but typically has elements (content or features) for which the player has to pay to access.  One of the [..]