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Definitions (141)
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Industry Average
The Industry average displays the average reported percentages for campaigns sent in the industry set for your account.
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Authentication
A license plate for your email that provides a trackable identifier to indicate you're a legit emailer.
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A/B Test
Campaign type that tests up to three variations of the same campaign to determine the better option. Subject lines, from names, content, or send times can be tested.
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Abuse complaint
An abuse complaint occurs when your recipient clicks to "report spam" in their email program. The abuse complaint causes the recipient to be automatically unsubscribed and they will [..]
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Account notifications
General email updates about the account that are sent to the account owner. Account notifications only include those that are managed in the Edit Contact Info section in the Account Settings.
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admin
User type with full access to all editable parts of the account and who can create new account users, edit billing information, and close the account. Owners are admins by default but they can add add [..]
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Advanced forms
A version of a list's signup form where HTML code is editable.
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affiliate marketing
A type of performance-based marketing in which a business rewards individuals for each visitor or customer brought in through the by individual's marketing efforts. Learn how MailChimp handles [..]
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API
Application programming interface. An API is a way for web programs to connect with one another using code instead of an interface in a browser. You can use MailChimp APIs to perform the same tasks th [..]
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Archive bar
Toolbar that displays across the top of a campaign's archive page. Can be turned off.
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