When customers first become aware of your brand as a result of marketing or advertising efforts or through word-of-mouth referrals. (Wikipedia – Brand Awareness)

The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer. (Wikipedia – Cloud Computing)

The sum of all the experiences a consumer has with brand over the duration of their relationship.

The collection of processes a company uses to track, oversee, and organize every interaction with a customer throughout the customer lifecycle. (Rouse M. , 2010)

A method for managing a company’s interactions with current and future customers using technology for sales, marketing, customer service, and technical support. (Wikipedia – Customer Relationship Mana [..]

An engagement strategy that invites and encourages consumers to participate in the evolution, production, and development of a brand. (Wikipedia – Engagement Marketing)

A scenario in which objects or products are provided with unique identifiers and the ability to automatically transfer data over a network without requiring human-to-human or human-to-computer interac [..]

mCommerce is  the delivery of electronic commerce capabilities through mobile technology. (m-commerce)

A set of practices that enables organizations to communicate and engage in an interactive manner through any mobile device or network. (MMA, MMA Updates Definition of Mobile Marketing, 2014)

Making it easy to reach and interact via mobile devices by taking immobile functions and altering them to work on wireless mobile technologies.