Meme comes from the Greek word “mimema” (meaning “something imitated). It is a virally-transmitted cultural symbol or social idea. A meme (captioned photo/ video) behaves like a flu or a cold virus, t [..]

Usually an icon like this appears on the home page of the social media websites/apps and is used to control every aspect of your profile from privacy and security through to how you receive updates.

is a social media dashboard application for management of Twitter accounts.

the mysterious secret formula that search engine providers like Google use to find and rank online content. As it is a closely-guarded secret, most marketers are locked in a continuous battle to outwi [..]

Your online persona and not a big blue alien. An avatar is a simple icon or figure that represents you in the online world – from an internet forum to massive multi-player online role playing games.

A term used to describe the data being collected about visitors to your website. This can be hugely useful in learning what is attracting people to your business online, what journey they take and wha [..]

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text.

Arguably the most powerful weapon in the content marketing arsenal. A multimedia or written piece that addresses a specific topic and is used to drive visitors to your website through keywords, backli [..]

A link from another website to a piece of content on your website. Google sees backlinks as evidence of quality content and you should also use them in your own content to help substantiate claims or [..]

An online service that shortens URLs (the links to websites) for the purpose of saving space in social media updates. Crucially, it also allows you to track how many people have clicked on the link, p [..]