Amount paid to advertising agency by media for placing business.

The number of unilluminated and illuminated panels in a poster showing.

A measurement of the percentage of viewers remembering an outdoor design in a test market.

A box like display consisting of an advertiser's message printed on a translucent material which is then internally illuminated.

A poster designed so that the copy can fill the entire space inside the molding or frame of the display.

A standardized outdoor advertising structure usually measuring 14' x 48', which is meant to display an advertising message that is either printed on paper or painted directly on the displ [..]

Gross: The total number of people moving in any direction past a given outdoor advertising location. Effective: The number of people passing an outdoor advertisement who may reasonably be expected [..]

Arranging the individual sheets of posters into the order in which they will be posted on the panel.

Pictorial design, background, message, etc., to be displayed on outdoor advertising displays.

The cost of reaching one thousand potential viewers of an outdoor advertising display. It is calculated by dividing the monthly cost by the monthly circulation in thousands.