Audience estimates of people exposed to actual advertising. TAB OOH Ratings are the first media measurement system providing true commercial audiences of out-of-home advertising rather than audiences [..]

  Typically, commissions calculated as a percentage of advertising revenue are paid either by the outdoor advertising company or the advertiser to agencies, either directly or as a discount on the adv [..]

More than 70 percent of outdoor ads promote local businesses – and that number is even higher in non-urban areas. National categories like entertainment, media, fashion, travel and packaged goods are [..]

A directional ad is one that advises consumers of their proximity to your business. These ads can include phrases like “right off exit 16,” or “make a left on Elm Street.” Directional messages are use [..]

We work with budgets of all sizes and billboard advertising rates vary greatly depending on location, number of units and length of program. Many of our large local and regional advertisers started as [..]

The number of out-of-home units required to achieve a desired weekly GRP/TRP level for a specific audience within a market.

The size of an audience that noticed an out-of-home e advertisement usually measured during one or more weeks.. Audience delivery can be represented using several definitions, including impressions, r [..]

The recalled recognition of an out-of-home advertising message by an individual or audience. Ad awareness is influenced by creative copy and the consumer’s relationship with the product or category. ( [..]

Display area which extends beyond the live copy area, often to the edge of the finished size.

The audience delivered during an advertiser’s total campaign, by an advertising schedule, expressed in GRPs/TRPs, reach and frequency, as well as impressions.