Bulletins measure 14 x 48 feet. Copy is reproduced by painting directly on the surface, posting paper and computer printing.

The number of potential viewers, based on traffic volume.

Privately owned (usually on-site) advertising structures used on roofs, walls or other outdoor surfaces of business establishments, in order to identify or direct that particular business.

Poster panels may be purchased in weekly increments, but are typically sold for 30-day periods.

The defined parameters of a market; usually refers to a county or counties and the percent of this universe exposed to outdoor advertising structures purchased.

Gross Rating Point showings. Poster panels are sold in packages called GRP showings. A showing size is the number of panels necessary to generate a specific level of coverage. For example, a #50 GRP s [..]

Outdoor advertising structures equipped with electric lighting fixtures to expose the advertiser's message to nighttime circulation.

The average number of persons riding in each vehicle.

A panel or group of panels at least 25 feet from any other panel, or 50 feet from any painted display facing traffic.

A list describing the exact location of all the panels in a showing.