The relative proportion of a site’s audience according to certain demographic attributes including age, gender, income, education, ethnicity, children in household, frequency of visitation, etc. Quant [..]

Attributes and associated values that characterize a group of individuals. Demographic attributes include gender, age, income, ethnicity and educational attainment. Quantcast displays demographics in [..]

As opposed to traditional panel-based measurement methodologies which extrapolate, this approach couples machine learning with massive quantities of data to measure detailed audience data in real-time [..]

A measured publisher event. An impression can include full page views, ad impressions, widget impressions and flash videos.

The number of uniques that have launched a mobile app for the first time.

See Audience Segment Labels

This information shows other sites the audience is likely to visit, and the affinity indicates how much more likely than average. See Reading Our Reports

This information includes mobile web traffic originating from any handheld or tablet device in a mobile web browser. It does not include traffic from mobile apps. See Quantcast Measure – Mobile Web

An instance of a page being loaded by browser.

The total number of times an individual loads a page in any number of browsers.