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Definitions (133)
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Color shift
The angle of viewing off axis where the slightest change in pixel coloration occurs.
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Commercial Audience
Audience estimates of people exposed to actual advertising. EYES ON is the first media measurement system providing true commercial audiences of Out of Home advertising rather than audiences that are [..]
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COPY AREA
The viewing area on an outdoor unit.
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Posting Instructions
Detailed directions provided to an outdoor company by an advertiser or agency assigning specific copy to specific locations.
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Transit poster
Posters attached to the exterior of buses. Common displays are king panels, queen panels and tail panels. King panels are on the street-side of the bus. Queen panels are on the curb side of the bus. A [..]
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GLOSSARY
Resources
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Allotment
The number of units required to achieve a desired GRP level in a market. Traditional poster panel showings consist of a quantity of displays that will vary by the size of the audience and the size of [..]
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Alternative Media
Out of media that is used to create customized advertising programs that generally target specific consumer audiences. Alternative Out of Home media includes, but is not limited to: arena and stadiums [..]
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approach
The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.
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Audience Delivery
The size of an audience that notices Out of Home advertising usually measured over one or more weeks. Audience delivery can be represented using several definitions, including: EYES ON Impressions (EO [..]
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