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Definitions (57)
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Plant Capacity
Total supply of advertising structures or faces available through that out-of-home company.
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Allotments
The number of units required to achieve a desired GRP level in a particular market.
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approach
The total distance measurement that copy on a structure is readable. Usually 1500, 1000, and 500 feet.
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Artwork
The visual image of an ad, to scale, that will eventually be posted on a billboard or other advertising structure.
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backlit
Advertising structures that have illumination which sends light through the advertisement for higher visibility. Ads must be printed on special translucent surfaces.
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Blister
Air pockets on a board resulting from the separation of the paint or paper from the board.
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Bulletins
Common name for traditional billboards which measure 14 x 48 feet. Copy is produced primarily by two methods: painting directly on the surface or posting vinyl with the advertising message pre-printed [..]
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cancellation period
A specified period of time when a contract can be terminated. Most outdoor contracts are non-cancelable.
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Co-op
The sharing of advertising costs between various entities such as a manufacturer, distributor, dealer, vendor or supplier.
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Cost per Thousand
Cost of reaching one thousand potential viewers.
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