Anchors text is the text displayed on a website for a given link. Users click on the anchor text in order to get to the associated website. Links like “here” or “next” are not suitable because they do [..]

Backlinks (incoming links) refer to all links on other websites that refer to the website in question. Search engines are geared towards sorting search results according to a real life concept recomme [..]

A so-called website blocker is something that prevents search engines from accessing the site. As a result the website cannot be included in the search engine index and will not appear in the search r [..]

See Defective Link.

A business directory is like an online version of the Yellow Pages. Every business directory contains an index of companies listed alphabetically by industry. The individual entries are then often lin [..]

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Visitors see a user friendly, visually appealing website whi [..]

Businesses generally know who their competitors are on the open market. But are they the same companies you need to fight to get the best placement for your website? Not necessarily! In the area of se [..]

A crawler is a program used by search engines to collect data from the internet. When a crawler visits a website, it picks over the entire website’s content (i.e. the text) and stores it in a databank [..]

Duplicate content refers to several websites with the same or very similar content. Search engines aim to give the user the best search results for a particular search term and consider it to be unhel [..]

Frames can be laid down in HTML code to create clear structures for a website’s content. Search engines often encounter problems when trying to collect content from frames. To make it easier for searc [..]