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Definitions (72)
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GLOSSARY
Glossary
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ADS
This means hotel distribution via third party websites without having an explicit agreement with them. Examples: Tablet hotels, Expedia, orbitz…
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Adsense
AdSense is a service by Google which allows targeted, context-related advertising on websites. This results in increased click rates and the website’s owner receives interest of profit for advertiseme [..]
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Adwords
AdWords is a Google service which allows targeted keyword-advertising. Advertisements are subject to special requirements, e.g. the headline should not exceed 25 characters and the text should not hav [..]
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average daily rate
Total room revenue divided by number of rooms sold per day.
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average length of stay
Total number of room nights divided by number of reservations.
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bar
Is the lowest non-restricted public rate available for all bookers. General practice is to change this rate regularly, from several times a week to regular daily changes.
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Bár
Is the lowest non-restricted public rate available for all bookers. General practice is to change this rate regularly, from several times a week to regular daily changes.
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Bär
Is the lowest non-restricted public rate available for all bookers. General practice is to change this rate regularly, from several times a week to regular daily changes.
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