(ODP), also known as DMOZ, is a multilingual, volunteer-edited web directory. The Open Directory Project is the largest, human-edited directory on the Web.

is an incoming, or inbound hyperlink from an external website. Backlinks help increase web traffic, and are considered by many search engines as votes towards increased link popularity, which can resu [..]

technique consists of using link bait or some other viral marketing ploy to accumulate numerous backlinks to a specific page, only to redirect the page to another, less inspiring page, at a later date [..]

is a type of web advertising, in the form of relatively large, rectangular graphic ads that stretch horizontally (leaderboard) or vertically (skyscraper) across the sides of websites. Banner advertisi [..]

describes the tendency many people develop of ignoring banner ads on websites, either consciously or otherwise.

is a search engine that was released by Microsoft in 2009, replacing its former Live Search. Bing also powers the Yahoo! search engine, Apple's Siri, and web searches from within Facebook.

is a website, or section of a website, where entries are made on a regular basis, in the style of a journal. Many popular blogging platforms are available that make setting up and publishing to a blog [..]

is generally considered to be the percentage of visits that leave (or "bounce" away from) a website after viewing only one of its pages. Bounce rates are a popular measure of how effective a [..]

70-98% Landing pages: 70-90% Content websites: 40-60% Lead generation websites: 30-50% Retail websites: 20-40% Services websites: 10-30% S [..]

is a hyperlink that points to a web page or some other resource that no longer exists. Clicking on a broken link usually results in a 404 error.