The percentage of visitors who—after visiting through any given referrer—return to your website directly.

All the traffic from people who are using your native App. This will only show up if you’re using our Mobile SDK

Referrers in this category have average visitor return rates; some visitors who come through these referrers will come back later, and some won’t.

Green and red chevrons tell you about the velocity of an article's ascent or descent—that is, whether a page is gaining or losing visitors faster than the average page.

The total number of people on your site at any given moment, as measured by the number of browsing sessions that have loaded a page with Chartbeat code. Note that this number includes both active (peo [..]

Traffic from peole who are using a desktop or laptop computer to browse your site (measured by user agent).

The people who are visiting any part of your website directly, including your homepage, landing pages, section fronts, and article pages.

DMA stands for Designated Market Area. the Nielsen Company uses these 210 geographic regions to measure local television viewing in the United States.

"Emails, Apps, IMs" is Chartbeat's answer to 'Dark Social', non-direct traffic that comes to a site by without referrer data. When links to content are shared across any HTTPS [..]

Engaged Time is the average time in seconds visitors are spending actively interacting with your content: scrolls, clicks, mouse movements, touch events, and keystrokes. We track reader activity every [..]