Single page view visits divided by entry pages. For example, when a visitor visits a web site, views a single page, and leaves the site, this visit will have a bounce rate of 100.

A Call To Action, or CTA, is a term used to describe a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an e [..]

Number of times a link was clicked by a visitor.

The number of click-throughs for a specific link divided by the number of times that link was viewed.

A method of getting permission to send email campaigns. Confirmed opt-in requires the subscriber to respond to a confirmation email, either by clicking on a confirmation link, or by replying to the em [..]

Content marketing is the creation of unique content and re-purposing in blog posts, white papers, e-books, webinars, success stories, FAQs, etc. to generate leads and move prospects through the sales [..]

A visitor completing a target action. Typically a landing pages contain a Call to Action (CTA). When a visitor views a landing page and completes a target action such as registering for a newsletter o [..]

A visitor completing a target action. Typically a landing pages contain a Call to Action (CTA). When a visitor views a landing page and completes a target action such as registering for a newsletter o [..]

The number or percentage of recipients who respond to your call-to-action for a certain internet marketing campaign. This is the measure of your campaign’s success. You may measure conversion in sales [..]

 An electronic book is a publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other e-book readers such as the Amazon Kind [..]