The geographic area within which a signal from an originating station can be received.

Geographic area that encompasses the Metro Survey Area (MSA) and may include additional counties located outside the MSA which meet certain listening criteria.

Radio ratings service.

The average Quarter-Hour Persons estimate expressed as a percentage of the population being measured.

The demographic or socioeconomic profile of a station’s audience.

The commercial position in a program or between programs on a given station available for purchase. Billboard (radio billboard) In broadcast terms – name mentions given to an advertiser in return for [..]

A group of stations in the same market under common ownership or sales management.

Two (or sometimes more) Radio stations, usually operated by the same owner in the same market.

The cost of reaching an Average Quarter-Hour Persons audience that is equivalent to one percent of the population in a given demographic group. Cost Per Thousand (CPM) The cost of delivering 1,000 gro [..]

The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and evening.