A 404 or Not Found error is a message is an HTTP response indicating that the webpage is inaccessible because the client was able to communicate with the server, but the server could not located the r [..]

An algorithm is a set of rules or formulas that process data in such a way as to return the most relevant answer. The Google algorithm consists of over 200 unique signals that help determine what a se [..]

The tracking and reporting of website traffic and other data that provides insights into the performance of your site and marketing efforts. Anchor Text

Refers to the quality of a page, meaning that a particular page provides high quality content that is relevant to its main topic. In terms of links, it refers to the trust associated to a link from a [..]

Business to consumer. Backlink

Microsoft's ad program, similar to Google AdWords. It shows ads on Yahoo! as well as Bing. Black Hat SEO

A blog is a frequently updated portion of a website that is run by an individual or business. Initially, blogs were a place for individuals to share their personal experiences and opinions, but they a [..]

Bounce rate refers to the amount of time a user spends on your website before navigating away after viewing one page. Through Google analytics, you can view the bounce rate for your entire site or on [..]

Breadcrumbs refer to a secondary navigation that shows the user where they are on a website. It is typically shown below the main navigation menu and provides links to previous pages on the site. [..]

Click fraud is the practice of intentionally clicking on an ad (such as an AdWords ad) in order to either generate income for oneself (in the case you have AdSense on your website) or draining the rev [..]