SEO techniques which go against the recommendations set out by the search engines themselves. Essentials techniques which approach ranking in search engines as the end goal rather than providing the u [..]

SEO techniques which go against the recommendations set out by the search engines themselves. Essentials techniques which approach ranking in search engines as the end goal rather than providing the u [..]

A “bounce” occurs when a user visits the website and only views one page before leaving. A low bounce rate indicates that users are engaged with the website. A high bounce rate shows they are not enga [..]

The rate at which users click an ad or a link in Search Engine Results. It’s calculated by dividing impressions by clicks. A higher Click-Through-Rate suggests the ad or link is well-written or releva [..]

A conversion event occurs when a user carries out a specified action on the website apart from the usual browsing. Conversions are defined by the business rules of the business but would typically inc [..]

A conversion event occurs when a user carries out a specified action on the website apart from the usual browsing. Conversions are defined by the business rules of the business but would typically inc [..]

Traffic to a website is considered “direct” if the user comes to the site directly, e.g., from a bookmark or by typing in the site’s domain name. This contrasts with indirect means of reaching a websi [..]

Traffic originating from emails received. Occurs when a user receives an email with a link to the website in it and clicks the link. Links in emails must be specially tagged for Google Analytics to re [..]

When a user is shown something on their screen this is called an impression. They do not necessarily have to click it. For example if a user searches on Google.co.uk for a keyphrase and they are shown [..]

The excessive repetition of keywords in website copy. This out-of-date technique dates back to the times when search engines were not intelligent enough to understand the semantic meaning of text. The [..]