Association of Advertising Agencies of Nigeria. It was formerly known as Association of Advertisers Practitioners of Nigeria (AAPN) and was founded in 1957. AAAN is one of the regulatory bodies in the [..]

Advertisers Association of Nigeria. It is one of the advertising regulatory bodies in Nigeria and was founded in the year 1992.

Advertising Practitioners Council of Nigeria. This is the umbrella body of all advertising associations in Nigeria and is responsible for vetting of advert copies before they can be used to ensure tha [..]

The size of an audience that notices Out-of -Home advertising usually measured during one or more weeks. Audience delivery can be represented using several definitions, including impressions, ratings, [..]

The recalled recognition of an OOH advertising message by an individual or audience. Ad awareness is influenced by creative copy and the consumer’s relationship with the product or category.

This is the display area which extends beyond the live copy area, often to the edge of the finished side.

A curbside structure located at regular stopping points along urban bus routes.

The interval of time when an OOH advertising campaign is run.

Chartered Institute of Marketing of Nigeria. This body regulates the practice of marketing in Nigeria also hosts certificate examinations for people interested in practicing the profession.

This is the viewing area on an OOH unit.