Automatic emails that are sent when triggered by an email or form being received. Autoresponders are often used to confirm an order or some communication such as an email or form submission. Sequentia [..]

Short for Web log, these websites are similar to a journal, easy to update and are often used for commentary on a narrow or niche subject. Blogs can be link to and often comments to the author’s post [..]

The percentage of website visitors that leave a site without clicking on a second page. A bounce rate of 60% means that 6 out of 10 visitors leave a site without sampling other pages. Web strategists [..]

The number or percentage of site visitors who do what the site owner wants-usually buy something. If an offer is viewed 100 times and 6 sales are made, the conversion is 6% (6/100=0.06)

The number or percentage of site visitors who do what the site owner wants-usually buy something. If an offer is viewed 100 times and 6 sales are made, the conversion is 6% (6/100=0.06)

Customer Relationship Management. It’s a means for managing relationships with prospects and customers. It often includes the ability to send broadcast emails, direct mail or faxes to a list or list s [..]

Conversion Rate Optimization These are the refinements to your landing page and online offer in an attempt to increase the conversion rate of prospects to customers.

An online directory is similar to a search engine, except that non-paid results are determined more by humans and not by robotic spiders that search engines use to capture, categorize and rank web con [..]

A brief (30 seconds or less) description of your business, product or service. So-called because it’s all you could say during a chance meeting in an elevator, it’s useful as a quick introduction in m [..]

A free website metrics service that can be added to a website to track site traffic, popular pages, time spent on the site, etc.