A type of trigger email

The part of the email that is immediately visible on the screen when it's first opened. Anything that cannot be seen until the recipient scrolls down is considered below the fold. Because the siz [..]

The percentage of spam reports that an email service provider will allow before it refuses to transmit the sender's message or blacklist

When an individual takes an action—even something as seemingly insignificant as checking a black box on a form—to subscribe to an email list. (Compare with passive consent

The automated process that enables an internet service provider (ISP) to verify the identity of an email's sender. Authentication tools include DKIM (Domain Keys Identified Mail) and Sender Polic [..]

A program that automatically sends a preprogrammed email in response to a defined action. Your out-of-office email responses, for instance, rely on an autoresponder. Other uses are to automatically se [..]

A list developed by email service providers, email servers, or internet service providers consisting of domains, IP addresses, or even individual addresses that have been reported or suspected of send [..]

The refusal of an ISP or a mail server to forward an email message, usually because the sender is on a blacklist

An email message that was not delivered to the address. A hard bounce

Copy (generally with a link when it appears it an email) that tells the recipient to take an action. "Click here," "Open now," and "Visit our site&quot [..]