Testing two or more variations of app elements to see which one performs better.  Examples could be buttons, background colors, icons, screenshots, fonts, and app content.

Testing two or more variations of app elements to see which one performs better.  Examples could be buttons, background colors, icons, screenshots, fonts, and app content.

Allows app developers to create customized interstitial and video ads, promote new apps, and swap traffic with other developers.

the discovery and communication of meaningful patterns in data.  Developers use analytics to track the actions

A file format used to deliver mobile apps to Android devices for testing or distribution.

A file format used to deliver mobile apps to Android devices for testing or distribution.

Compiling a mobile app code into a finished mobile app product.  A packaged/compiled version of your mobile app software.

A person that creates apps for mobile devices.

The process of creating apps for mobile devices.

The process of getting a mobile app to end users.  Ready for sale on a mobile market like Google Play.