A cookie is a small file that a website sets in the browser of a user. By a subsequent visit to the website by the user, the website operator can use this cookie to associate the two activities to a single user. The cookie is currently the most commonly used tracked method, because it enables a user to be identified across multiple sessions, even i [..]

Affiliate Marketing is a marketing model where various website operators drive traffic to a partner site in exchange for commissions. These commissions are then only paid when the visitor delivered is converted. Affiliate Marketing is the most common type of performance marketing.

A conversion indicates a successful attainment of a defined interaction goal on a website. The most standard interaction goals would be sales and leads. Individualized goals can also be defined, such as the watching of a video or registering for a newsletter.

A conversion indicates a successful attainment of a defined interaction goal on a website. The most standard interaction goals would be sales and leads. Individualized goals can also be defined, such as the watching of a video or registering for a newsletter.

The Cost per Action (CPA) indicates the cost for having a particular action / goal / conversion reached. The various advertising costs leading up to the conversion are summarized together. Normally, the average CPA is considered, which takes the sum of all advertising costs divided by the number of conversions. The CPA is one of the most important [..]

Engagement describes the interaction of a user with a website. Engagement is shown in various intensities. This can be considered and measured as merely the viewing of an ad up through an actual conversion.

KPIs show the current situation and development of a business with a quick view. These KPIs are specific to each business. They are usually aggregated numbers that should be used only as indicators for potential further, more detailed analyses. KPIs are usually configured in a multi-level structure. Often in online marketing, the most important KPI [..]

A lead describes a qualified contact that could potentially become a newly acquired customer. In contrast to a sale, the revenue generated by the customer is not yet known. The website operator identifies the value of a lead, depending on the type of lead, prior to its acquisition. A lead often entails a cost for the customer, such as a mobile phon [..]

A sale represents a successfully placed order. Important here is that the customer has driven clearly definable revenue from which potentially relevant provisions can be clearly calculated. A purchase in an online shop is a classic sale.