blog.davidecoppola.com

Website:http://blog.davidecoppola.com
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Definitions (22)

1
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LOP


Life Of Product
Source: blog.davidecoppola.com

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CAC


Customer Acquisition Cost
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Cpa


Cost Per Action/Acquisition
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CPI


Cost Per Install
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CPM


Cost Per Thousand
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ECPA


Effective Cost Per Action/Acquisition
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CR


Churn Rate
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DRU


Daily Retained Users
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mau


Monthly Active Users
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MRU


Monthly Retained Users
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