The property that causes paper to take up liquids or vapors that come into contact with it. In optics, absorption is the partial suppression of light through a transparent or translucent material.

Lettering imprinted on any item. In the promotions industry, ad copy is often an advertiser’s name, sales message, trademark, or slogan.

A graphic technique in which ink is applied with compressed air, similar to spray painting, to render a soft, airy effect.

An off-press color proof produced from separation films.

All illustration copy used in preparing a job for printing.

Artwork submitted for client approval.

Changes in type at the proof stages, made by and chargeable to the client.

A design sampled without metallic leaf or ink, creating a bas-relief effect.

A design sampled without metallic leaf or ink, creating a bas-relief effect.

Hot-stamping without fail. Often used with leather, blind stamping gives a more subtle imprint than hot-sampling and a shallower imprint than debossing.