cioj.co.uk

Website:https://cioj.org/
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Definitions (14)

1

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Coverlines


The succinct ‘come hither’ information on a magazine cover about what’s inside that makes you desperate to buy that issue
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DPS


Double Page Spread i.e. two pages facing each other, containing one feature
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Dummy


Sometimes called ‘the book’ – a mock-up of a magazine issue to check all is correct before publication
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Flat plan


Literally that, a plan of all a magazine’s pages and how they fall, dictated by how the magazine is put together at the printers (saddle stitched/perfect bound), the amount of advertising in that issue and space required for features.
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lower case


Not capital letters
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proof


A page that needs checking before publication
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Pull quote


A short quote taken from a feature and placed in a box in larger type to break up large areas of text
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sidebar


Extra information on the subject a feature is written about – often done as bullet points. Also called an information panel.
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Strapline


A running headline, usually along the top or bottom of a page or cover­
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Typeface


The shape, style and size of type being used for text
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