Addressable advertising is TV advertising that is shown to different groupings of households that share common characteristics such as geography or general demographic information. Viewers will see advertising that is more relevant to them, while advertisers can address market segments and more precisely tailor ads to their audiences, increasing th [..]

Adcopy is a form of addressable advertising that allows advertisers to simultaneously run completely different commercial copy in different geographic areas within the same market.

Adtag is form of addressable advertising that allows advertisers to run the same 25-second commercial throughout a market, then end the commercial with customized 5-second “tags” that give specific information for a geographic location within the market.

Avails are commercials or infomercial time periods that are available for purchase.

The average number of times a household (or person) viewed an advertiser’s television schedule. Unlike reach, frequency is not a percentage. See below how reach, frequency and gross rating points all relate: GRPs = Reach x Frequency Reach = GRPs/Frequency Frequency = GRPs/Reach

A measure of spectrum use or capacity. For example, A TV channel occupies a bandwidth of 6 million cycles per second (6MHz) and cable system bandwidth occupies a bandwidth of 50 to 300MHz.

A graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60).

This is an area or neighborhood where the households can receive cable service.

Two or more cable systems distributing a programming or commercial signal simultaneously.

A modulator-demodulator at subscriber locations intended for use in conveying data communications on a cable system. Cable modems offer a very high-speed connection to the Internet, up to 50 megabits per second.